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The Gift Of Giving Video
We wanted to find out if it's better to give or receive, so we asked a few shoppers to surprise complete strangers with a gift. See what happens when these unsuspecting customers find out they #JustGotJingled.
Case Study Video
A little bit of giving went a long way in JCPenney stores during the 2015 holidays and all over the world with #JustGotJingled.
JCPENNEY THE GIFT OF GIVING
Which would you rather do - give a gift or receive a gift? With the help of JCPenney customers, we showed that a little bit of generosity goes a long way.
7 million views, 17,000 shares...and counting
Adweek's Ad of the Day: December 8, 2014
Adweek's Ad of the Week: December 5-12th, 2014
CW: Will Benham
Producer: Rebecca Hynes
CD: Kate McQuail Kayne
ECD: Steve Babcock + Noah Clark